::AZURE Knowledge Corporation Pvt. Ltd.::

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With evolution of web practices, Web 2, and consumer-generated media published on internet, web-based social media has gained attention of all businesses, large and small.

As direct intervention and alteration of consumer perception is possible by social media, it has become a marketing tool that often exceeds both expectations, as well as fears.

Azure uses best-of-the industry software for integrating data mining workstations to client systems so that processes are entirely transparent and effective.

Without dispute, social media is one of the biggest platforms of subtle and effective product/service promotion today, and has become directly related to brand visibility and brand perception. And the need of marketing/market research to use social media has become inevitable.

However, social media mining comes in many approaches and only companies with the kind of skilled and powerful workforce like Azure Knowledge Corporation can carry out effective social media mining.

The sheer volumes of available data that need to be sorted and put into order becomes difficult for smaller organizations, at a time when social networks are proudly announcing their memberships to have crossed the populations of most countries in the world.

To this is added the extra dimension of closed groups and open groups, and a lot of invisible information out there which cannot be accessed without consensual entry into particular focus groups. Azure Knowledge Corporation knows how to do it, and makes it easy.

While Azure does almost all types of social media mining, the most common requests for knowledge research come in the following areas:

Research on brand perception, products, and offerings
Research of social perception of competitor brands, products, and offerings
Feedbacks and surveys on the effectiveness of marketing campaigns
Feedbacks and surveys on new products
Finding consumer perception and orientation for products in the pipeline
Measure consumer trends in niche markets and industries
Research on consumers and consumer groups who influence social media both for and against brands

Any contact with the social media is always tricky if not done in the right manner, and with extreme care. Azure has on its payroll social media management experts, as well as brand reputation management experts for extra training to task forces appointed on social media mining.

100% of all transactions/calls made are recorded
Unit Testing and System Testing by Data QA team on the data by running it through different routines and programs
Data delivery at 5%, 20%, 50% and 75% project completion of projects for validation from client and early correction
Adherence to all federal, state and industry standards and guidelines including FTC, MRSS and ESOMAR
ISO 27001 certified processes with ISO BS 7799 Data Security Standard implementation
Dedicated Quality Control and Quality Audit teams for each process and domain

	For Business Enquiries, Please Contact:
	Biraj Ganguly, Vice-President Market Research Ph: +91-99101-06705 Email: biraj.ganguly@azureknowledge.com

	Jay Ruparel, CEO Azure Knowledge Corporation Ph: +91-98250-79926 Email: jay.ruparel@azureknowledge.com

	Or, use the business enquiry form here.