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Harris Interactive (of the Harris Poll fame (Nasdaq:HPOL)) has chosen to team up with Azure Knowledge Corporation with Azure serving as exclusive partner of Harris Interactive for India.
After working for more than a decade for Fortune 500 companies and conducting market research activities for its principals, Azure's dedication and performance bagged one of the most specialized market research companies recognizing Azure's competence and winning edge over other potential market research service providers.
This new partnership helps to expand Harris' innovative research and opinion polling techniques and methodologies in a new direction in Asia and provides Azure Knowledge Corporation additional opportunities to participate in bringing cutting edge and proven research and polling techniques to the Indian and Asian market.
"This is a very important addition to our global capability," said Humphrey Taylor, Chairman of The Harris Poll. "India has been in our scope for several years and we have wanted to make sure that we had the right alliance. India is not just the World's largest democracy; it is of course a huge country that is rapidly becoming an economic powerhouse. We are now able to do a better job of serving our American, European and other clients with Indian investments as well as Indian companies. We hope to contribute to, and benefit from, the rapidly growing Indian economy. Harris' partnership with Azure is an extremely important step in that direction"
Jay Ruparel, CEO of Azure Knowledge, stated, "Our alliance with Harris Interactive has come up at an opportune time. The Market Research and Opinion Poll industry in India and across Asia is still maturing and getting ready for proven yet customized research across various sectors and respondent types. Harris with its expertise in running research studies and polls across the US, UK and Europe for decades and Azure with its execution capabilities, technology platforms and local know-how of the Indian and Asian market is a great combination which will bring global expertise along with local insights"
With state-of-art delivery centers in Ahmedabad, Chennai, Delhi in India and Xi'an and Guanzhou in China, Azure employs more than 3500 professionals that provide Primary Research, Desk Research, Mystery Shopping, Social Media Mining, Data Processing and Survey Programming services. Azure serves leading Global Research Companies and Fortune 500 clients providing Research Services, Customer Interaction Services and Business Process Outsourcing (BPO) Services in more than 15 international languages covering 75 countries.
Azure Knowledge Corporation began providing research services in 2001 with Primary Research services. Since then, Azure has evolved to be a full service MR company and currently serves 7 of the Top 10 Global MR companies. Azure focuses on Healthcare Research, Financial Research, Youth and Education Research, Social Media Research, and developing Mobile Platforms for surveys.
Harris is one of the leading Global Market Research firms and is well known for the Harris Polls ®. Harris has been credited for predicting the US presidential elections and the UK and European elections consistently for decades.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com. |