::AZURE Knowledge Corporation Pvt. Ltd.::

Introduction
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The key foundation for any kind of Knowledge research, data collection is becoming increasingly more challenging to execute:

The increase in consumer technologies, evolution of business practices, and relevant near-commoditization of portions of research cycles has caused this. Consumers have come to recognize market research efforts as waste of their time, and have become averse to giving responses.

Data collection methodologies commonly employed by Azure include:

Face-to-face interviews
Computer Assisted Telephonic Interviews (CATI)
Computer Assisted Web Interviews (CAWI)
Focus Group Interviews

Azure has the best data collection tools to address client needs for acquiring authentic and well-managed data across multiple methodologies - embracing new technologies while maintaining traditional execution project goals and industry values.

The sheer volumes of available data that need to be sorted and put into order becomes difficult for smaller organizations, at a time when social networks are proudly announcing their memberships to have crossed the populations of most countries in the world.

But more than all the powers of hardware, software and data centers, Azure has a great staff with frontline experience, who are knowledgeable about the benefits of market research, and are able to convince responders to provide voluntary and unbiased responses.

Azure has top-notch training experts who can adapt the staff to new client requests through accelerated training processes.

Strong and long experience in the Knowledge Research industry has allowed Azure to create good relations with industry-relevant focus groups in different geographical regions. From common grocers to government officials and policy decision makers, to top executives in multinational companies, Azure has built a network of accessible focus groups who are responsible and aware of the benefits of market research.

Focus groups with their ability to bring out some of the best insights remain a crucial offering in Azure's services.

Our clients are extremely satisfied with Azure's performance in data collection. With more than 22 million B2C surveys under our belt we are one of the top-performing service providers to big businesses.

Azure has vast knowledge and expertise in recruitment and management of phone based panels. It specializes in CATI, CAWI, Face-to-face, and focus group interviews, and can boast of more than 7000 successfully completed research projects. The Azure experience provides:

Surveys conducted across 75 nations in 15 international languages
Rigorous induction and training of executives for handling the most challenging assignments. High level data security and back-up systems.
Provision to record 100 % calls.
Engaging presentation of key project findings and results.
State-of-the-art CATI systems integrated with predictive dialers

Access to industry-relevant focus groups is one of the best parts of the Azure experience. Appointing Azure to interview focus groups ensures:

Well trained expert moderators to elicit best of the responses from respondents.
Unbiased environment, fit for various kinds of discussions.
Selection of the right mix of respondents for accurate data collection

Surveys and focus group interviews have been a reliable source for data collection in market research, and Azure excels here.

Azure offers this service with the help of trained interviewers who thoroughly understand the process. Azure's involvement in data collection ensures

Questionnaire adaptation includes adding description and instructions for interviewers to ensure questions are not misinterpreted.
Changes to the structure of questions (if required) are made to address cultural and regional sensitivities. Localization - a value addition that we see as inherently integrated rather than disparate.
Questionnaire adaptation in terms of modifying screeners to filter out professional/gaming respondents.
Addition of logical checks to terminate undesired response and data.
Quality measures like time stamps to screen out speedsters, straight-lines, and their ilk.
Supplying data records in desired formats (e.g SPSS, ASCII).
Bespoke in-house solutions for improvising questionnaires and sample management as per client requirement.
Very competitive programming, hosting and project management costs.
Minimum 50% back check provided by Azure's quality team.
Azure's quality team conducts random and surprise fieldwork audit/checks to ensure that project is conducted efficiently and authentically.

	For Business Enquiries, Please Contact:
	Biraj Ganguly, Vice-President Market Research Ph: +91-99101-06705 Email: biraj.ganguly@azureknowledge.com

	Jay Ruparel, CEO Azure Knowledge Corporation Ph: +91-98250-79926 Email: jay.ruparel@azureknowledge.com

	Or, use the business enquiry form here.